Better By Design


Economic Transformation Through Design


In 2003, a Design Taskforce consisting of designers, academics and business leaders developed a strategy that would boost New Zealand’s economic growth through the better use of design. From this, Better by Design (a specialist group within New Zealand’s national economic development agency) was established to drive the recommended strategy within export-focused businesses and the design community.

From 2007-2010 Methodry’s Managing Director, Nathan Baird, worked in partnership with Better by Design consulting to these export-focused businesses. Nathan was re-engaged as a Design Integration coach from 2012-2013.



Case Studies – Design Culture

A Leading Australian Financial Organisation

Scaling Innovation across a 5000 Strong Technology Group in a Leading Australian Bank

Cerebos

Transforming the Culture of a Large Australasian Food and Beverage Company to Innovate across all Levels of Innovation

Better By Design

Economic Transformation Through Design