Innovation Eats Uncertainty

‘In a world defined by uncertainty, innovation is no longer the job of a select few. It’s a leadership capability every leader needs. Innovation Eats Uncertainty shows leaders how to navigate this new reality.’

Jeremy Utley, former Director of Executive Education at Stanford d.school and co-author of Ideaflow


The world you’re leading in is more volatile and complex than ever before, and competition and disruption move faster than any plan can account for. You’re expected to drive fresh thinking in your team, but you also have to meet your usual delivery targets. Innovation Eats Uncertainty shares the mindset and tools you need to lead through uncertainty and unlock innovation in your team. In this book, you’ll discover how to better lead innovation in both your everyday work and for future growth, while delivering today.

Innovation is a core leadership skill, and author Nathan Baird has spent 25+ years helping managers, leaders and executives build it. In Innovation Eats Uncertainty, he shows you step-by-step how to put in place the strategy, systems and ways of working that enable innovation to take hold. You’ll discover how to turn innovation from a side project into the way your team works every day.

Innovation Eats Uncertainty is a book for every leader who wants their team to adapt, perform and create value in a changing world — whether or not innovation is in their job title.

‘Innovation is fundamental to how leaders respond to change and create growth. In Innovation Eats Uncertainty, Nathan combines deep expertise with practical insight to show how leaders at every level can unlock innovation and create lasting value through their teams. This is essential reading for anyone leading change and growth in a complex organisation.’
Stephanie Pemberton, Head of Inflight Experience and Product Design at Qantas

‘Innovation Eats Uncertainty is the book I wish every leader read before setting out to make their team or organisation more innovative. It is refreshingly practical, giving leaders a real framework for building this capability instead of another manifesto that just tells them why it matters.’
Mike Belsito, Head of Product Evangelism at Mind the Product and Pendo, and forthcoming author of The Future-Proof Product Manager

‘With rapid change now the norm, the organisations that will thrive are those that build the culture and capability to innovate and adapt. Innovation can’t exist as a standalone function. It must become everyone’s responsibility, embedded in everyday thinking, decision-making and problem-solving. For leaders navigating disruption, transformation and increasing complexity, this book offers practical tools to shift innovation from an occasional initiative to a powerful part of the organisational fabric.’
Natalie Previtera, Chief Executive Officer at NGS Super


Pre-order Innovation Eats Uncertainty before the January launch and unlock exclusive bonuses — for you or your whole team.

The more you order, the bigger the bonus.

1 copy — VIP Book Launch Invite
Pre-order Innovation Eats Uncertainty and secure an invitation to a VIP Book Launch Event in Sydney, online, or possibly a location near you.

2 copies — Two VIP Book Launch Invites
Order one for yourself and one for a fellow innovator, and bring them with you to an Innovation Eats Uncertainty VIP Book Launch Event in Sydney, online, or possibly a location near you.

10–24 copies — 45-minute Ask Me Anything with Nathan
Order 10–24 copies for your team and you’ll receive a private 45-minute virtual 1:1 Ask Me Anything session with Nathan. Ask anything about leading through innovation, building innovation capability, running workshops or putting the ideas in the book into practice.

25–49 copies — 60-minute Virtual Lunch & Learn
Order 25–49 copies and Nathan will host a private 60-minute virtual Lunch & Learn based on Innovation Eats Uncertainty for your team, bringing the key ideas from the book to life and answering your questions.

50+ copies — 2-hour Virtual Workshop
Order 50 or more copies and Nathan will run a private 2-hour virtual Innovation Eats Uncertainty workshop for your team. The session combines a presentation of key ideas from the book with an Innovation Operating Model assessment activity and facilitated exercises to identify and explore opportunities to strengthen innovation in your team.

Ordering more than 30 copies? Amazon may show a limit of 30 copies on the product page, but larger quantities can often be purchased by adjusting the quantity in your cart.

  1. Buy your book(s). Pre-order from any book retailer.
  2. Claim your pre-order bonuses. Complete the form below. We’ll send you an email asking you to reply with a copy or screenshot of your proof of purchase.

Important: Buying the book alone does not automatically register you for a bonus, as retailers don’t share purchaser details with us.

← Back

Thank you for your response. ✨