Beginning a design career with a Psychology degree offers several things. An appreciation of the importance of empathy to your audience, and understanding the internal and external influences on their behaviour and decision making. In doing so you have opportunities to fix problems your audience may not even know exist, and creating new opportunities to gain their loyalty.
Project experience over the last two decades include a vast range of industries and experiences from sitting in aircraft delivery meetings to coffee delivery vans, logging trucks and pump workout classes, making a tattoo out of date, and designing a bank note.
Kyely’s design work has been recognised in the New Zealand Best Awards and New York Festivals.